The Brand Leaders is a pioneer online platform in the UAE that aims to reflect about the future of Marketing and Communication in the Middle East, giving voice to top professionals working in this field in the region. The project interviews Marketing Managers and PR Directors asking them what are the tools they believe will represent the future for their brands, in 60 seconds.
The region lacks open platforms where the topics of Marketing, PR and Digital communication are discussed among peers. The project aims to occupy this space and generate usable content by professionals in the industry, as well as students.
To create a project that is unique in the way it approaches its speakers and audiences – 60 second videos on one specific open end question. The project should also create relevant content for the growth of the industry.