Alto Mar is an integrated project developed by YoungNetwork. The Brand was entirely created by the agency: brand positioning, visual identity, branded materials, advertising campaign, launching events, public relations, social media management and website development. The restaurant opened in October 2014.
Alto Mar is a unique seafood concept that will be known for the freshness and confection of its seafood. At Alto Mar, guests will discover the true taste of seafood, enhanced in the cold water in-house tanks, in an European style – unlike the warm water seafood served locally, that usually needs to be highly seasoned to gain some taste.
A unique visual identity anchored in a tall lettering, featuring nautical items that indelibly connect the restaurant to its core. Active and current social media pages, with engaging competitions and mouthwatering hashtags to follow. A unique approach on communication with Public Relations as the primary means of engagement, followed by an advertising campaign as reinforcement.