Jabra is a brand of headphones and earplugs, with products specially designed for the fitness and running crowds.
Jabra wanted to show how their earplugs offer great sound quality, while measuring the heart rate and monitoring your body rhythm at the same time. So the Jabra Challenge was created in 2 of the biggest events in the Emirates: the Standard Chartered Marathon in Dubai and the International Triathlon in Abu Dhabi.
Over the course of 4 days, 700 people tried the Jabra Challenge, running and skipping rope while using the Sport Pulse earbuds. A photobooth machine allowed for an instant memory offered to visitors, while everyone that took the challenge won an immediate water bottle. The best in the challenge also won a set of earbuds worth over 700 aed!
The Jabra Challenge allowed visitors to test the product while winning a small gift, allowing memorization and increasing reach for the brand.
The photobooth shared the pictures on Facebook, allowing for a 30% increase in the number of likes to the Jabra UAE page.
The Jabra Challenge allowed visitors to test the product while winning a small gift, allowing memorization and increasing reach for the brand.
Testing the product was important for Jabra. Each exhibition booth had a mini store to boost sales, and over 50 products were sold during both events.